Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.

tools like Google Analytics can help you figure out which channels bring the most traffic to your website.then you can rightly optimize your site for mobile in order to improve conversion rates (more on this later).

which can lead to higher visibility in local searches for ideal tour seekers.It’s also easier to engage potential customers when you know where they come from i.an analytics tool such as Google Analytics can help you capture these details.

and social media posts in order to drive more conversions.This metric gives you insight into your companys overall reach.

Some of the actions you can track to measure conversion include:How many people click the links in your posts?Do they sign up for your newsletter or watch videos of your tours?How many page visitors book a tour?How many accept the gift voucher offer on your website page?How many make an inquiry about your products or services?Again.

its important to measure your tours and activities company’s key metrics to determine what actions lead to desired results and where you may need to improve.we believe youll be well equipped with practical steps to implement in your business.

regularly doing keyword research for your tour or activities website will help you get more eyeballs on your site and potentially convert that traffic into sales.a traveler on holiday in Scotland looking for fun activities to do may search for things to do in Scotland.

and Twitter by researching the popular travel hashtags most people are using.This is what we mean when we talk about target audience mapping.